Do what you do best and outsource the rest. This concept totally resonates with me. There are things, important, fundamental things that should be done in your business. But if those things are not in your wheelhouse, then YOU should not be doing them. I got that message from two different meetings recently and wanted to pass it along in case you are still struggling with control issues in your business.
There are several reasons to hire those tasks that are not your core competency so let’s discuss those.
1. Outsourcing allows you to spend your time generating revenue. The time you spend performing non-revenue generating tasks is doing exactly that, not generating revenue.
2. Hiring a professional will cost less in the long run. Whether you realize it or not, there is a dollar value attached to your time. The time you spend muddling your way through something you are unfamiliar with is time not spent working on your business. Also, it will likely take you more time to do the project than it would a professional. Worst case scenario, if you can’t complete what you start (you get in over your head) it will likely cost more to have someone fix the mess than had you outsourced it to begin with.
3. You don’t know what you don’t know. An expert knows all the ins and outs of their subject matter, you don’t. In many situations there are DIY checklists but those tools don’t allow you to read between the lines.
Find yourself a team of folks to help you. If you are just starting out, or don’t have a big budget, then do your research. There are plenty of opportunities to find subject matter experts for low to no cost. As an example, at Government Contractors Association, we offer FREE government contracting training to our members.
Remember, no successful business has ever been built entirely from one person’s effort. So, aside from your pride, there is no reason for you to go it alone either. Your business is your baby and it takes a village to raise a child.