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Sales Training for the Government Market

  • 21 Oct 2020
  • 12:00 PM - 1:30 PM
  • Online



Registration is closed

Sales Training for the Government Market

So, you want to sell to the government. Whether you are a sales manager, a business development executive, or the CEO of your own company, you must learn how the sales process work in the government market.  You’re responsible to bring in the deal, you’re the chief rainmaker, and you’re responsible to grow the revenue. You know that the government market has billions in opportunities. The question is, how do you access it.

In this class, you’ll learn how the sales process work in the government market. You’ll realize that the government market is very different from the commercial market and why you need a different sales strategy. You’ll discover some key tips on how best to build winning relationships and some pitfalls to avoid.


Come join us for this upcoming class on Sales Training for the Government Market


Here’s a sneak peek of what you’ll learn:

-        Why your commercial sales methodologies will fail you in the government market

-        What is the difference between Business Development and Capture Management

-        Learn about the 10 step process which agency buyers go through to buy from you

-        How to develop a winning capture management process

-        The 12 Proven Steps that every capture manager must know

-        Lessons from an alley kitten purring to get milk and how you can purr to get micro contracts

-        In Retail, it is about location, location, location and why in the government sector it is about relationship, relationship, relationship

-        How to sell your product or service to government agencies using relationships

-        Discover the 6 key relationships that can unlock unlimited contracting opportunities

-        Find out how cultural differences requires a new marketing paradigm

-        How to get you or your sales manager certified as a capture manager

-        What are the benefits of being a certified capture manager

-        Plus, much more…

Where: Online Webinar

When: Wednesday, October 21, 2020

Time: 12:00pm-1:30pm (Eastern Time)

Cost: FREE to GCA members; $15 to guests


Click on the “Register” button/link (After registering, you will receive a confirmation email containing information about how to join the class.)

Who Should Attend:

- Sales professionals

- CEO, Executives and key decision makers of large companies

- Entrepreneurs and small business owners

- Business Development Managers

- Consultants looking to grow professionally

- Capture managers looking to gain a competitive edge

- Contracting professionals and government employees

- All members of Government Contractors Association

- Primes, subcontractors, & potential teaming partners

- New & existing business owners interested in expanding into the government market


Abraham Xiong is the Founder of the Government Contractors Association. He has an insatiable love for the B2G market. Over the last decade, he has taught thousands of entrepreneurs to implement the best practices learned from years of practical application and countless hours of research. For his work with the small business community, Mr. Xiong received President Obama’s Lifetime Achievement Award, the Global Humanitarian Award and the State of Georgia afforded him as a Goodwill Ambassador.

Click Here to Learn More About His Methodologies: www.GovUniversity.org

Register for this event: https://www.govassociation.org/events

After registering, you will receive a confirmation email containing information about joining the webinar.


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