Week 6: PROMOTION – How to Promote Your Business in the Government Market

Week 6: PROMOTION – How to Promote Your Business in the Government Market

Come join us weekly as we train and prepare you to capture government contracts.

These sessions are designed to prepare those enrolled in the Certified Capture Manager (CCM) Program to pass the CCM Exam and to become certified professionals.

Also, these classes are open to all GCA members, partner members and the public. You're welcome to attend and audit the classes with the CCM students. Join the official CCM program when you're ready to receive all the course material and software.

Learn more or enroll in the CCM Program: www.capturemanagement.org

Week 6: PROMOTION – How to Promote Your Business in the Government Market

Lesson 9: Image – Creating a Brand That Speaks to Government Buyers

1. Creating a Professional Image
2. Marketing Tools for Government Contractors
3. Capability Statements
4. Capability Brief (Power Point Presentation)
5. Capability Video
6. Capability Page/Website
7. Business Card
8. Homework Assignment:
9. Create a 1-page Capability Statement

Lesson 10: Marketing – Designing a Marketing Plan and Building Your Dream 100

1. Marketing Basics
2. Email Strategies
3. Networking Events & Opportunities
4. Building your Dream 100 List
5. Identify Top 10 Federal Agencies & Award Amount by NAICS
6. www.FPDS.gov

We cover a new topic each session. We will guide you through our 12 Steps to Winning Government Contract Methodology.

1) ASSESSMENT: Do you have resources? finances, credit, hr/strong staff, talents, mobilization capital

2) STRATEGY: Do you have a strategic plan? short/long term, jv, teaming, mentor protégé, sub, prime

3) EDUCATION: Do you speak governese? Understand contracting language, regulations, policies, standards, etc

4) REGISTRATION: How to get registered for opportunities. What certifications will you need, etc.

5) IMAGE: How's your brand? strong, recognizable, broad, reputation, past performance

6) MARKETING: Capability statement, biz card, website, marketing collateral, brand that speaks to gov't buyers?

7) RELATIONSHIP: Do you have the proper types of relationships in the gov't market. Triangle of relationships

8) OPPORTUNITY: Do you know where to find oppty’s, FBO, bid match, past awards, prospecting, etc?

9) PROPOSAL: Can you write proposals? Can you learn or hire one? technical experts, estimators

10) PERFORMANCE: Can you deliver and perform or do you need subs?

11) COMPLIANCE: Are you DCAA compliant? accounting system, cyber ready, QA program, insurance, bonding?

12) CLOSURE: Successful completion of project? Proper close out? Paid yet? ACO happy?

Who Should Attend:

·        Sales professionals

·        CEO, Executives and key decision makers of companies

·        Entrepreneurs and small business owners

·        Business Development Managers

·        Consultants looking to grow professionally

·        Capture managers looking to gain a competitive edge

·        Contracting professionals and government employees

·        All members of Government Contractors Association

·        Primes, subcontractors, & potential teaming partners

·        New & existing business owners interested in expanding into the government market

ABOUT THE INSTRUCTOR:

Abraham Xiong is the Founder of the Government Contractors Association. He has an insatiable love for the B2G market. Over the last decade, he has taught thousands of entrepreneurs to implement the best practices learned from years of practical application and countless hours of research. For his work with the small business community, Mr. Xiong received President Obama’s Lifetime Achievement Award, the Global Humanitarian Award and the State of Georgia afforded him as a Goodwill Ambassador.

CLASS TIME:      Every Tuesday evening from 6pm to 8pm 

Please, note the following dates the class will not meet: 11/24, 12/22, 12/29.   In observance of the holidays. 

LOCATION:         Online (Remote access will be emailed to confirmed registrants)

After completing registration, you will receive a link to GoToWebinar. Use the link to complete registration by entering your first name, last name and email address. Click register. Please save the confirmation information to your calendar. 

Members: 0.00

Guest: $50.00 

Not a member-join: https://www.govassociation.org/join