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PROMOTION - How to Promote Your Business in the Government Market

  • 03 Mar 2020
  • 6:00 PM - 8:00 PM
  • 3190 Northeast Expressway; Suite 120; Atlanta, ga 30341

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Week 6: PROMOTION – How to Promote Your Business in the Government Market

Come join us weekly as we train and prepare you to capture government contracts.

These sessions are designed to prepare those enrolled in the Certified Capture Manager (CCM) Program to pass the CCM Exam and to become certified professionals.

 

Also, these classes are open to all GCA members, partner members and the public. You're welcome to attend and audit the classes with the CCM students.

Join the official CCM program when you're ready to receive all the course material and software.

Learn more or enroll: www.capturemanagement.org  

We cover a new topic each session. We will guide you through our 12 Steps to Winning Government Contracts.

 

Lesson 9: Image – Creating a Brand That Speaks to Government Buyers

·       Creating a Professional Image

·       Marketing Tools for Government Contractors

·       Capability Statements

·       Capability Brief (Power Point Presentation)

·       Capability Video

·       Capability Page/Website

·       Business Card

·       Homework Assignment:

·       Create a 1-page Capability Statement

 

Lesson 10: Marketing – Designing a Marketing Plan and Building Your Dream 100

·       Marketing Basics

·       Email Strategies

·       Networking Events & Opportunities

·       Building your Dream 100 List

·       Identify Top 10 Federal Agencies & Award Amount by NAICS

·       www.FPDS.gov

 

CLASS TIME:

Every Tuesday evening from 6pm to 8pm (Office Hour starts at 8pm)

There will be NO classes during the 2nd Tuesday of each month.

 

LOCATION:

3190 NE Expressway, Suite 110, Atlanta, GA 30341

or join us online (remote access given to those who register)

 

REGISTER FOR CLASSES: www.GovAssociation.org/events


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