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    • 30 Jul 2024
    • 6:00 PM - 8:00 PM
    • Online
    Register


    Learn The Importance Of Certifications And Small Business Programs

    In Government Contracting

    REGISTER HERE

    Join us weekly as we train and prepare you to capture government contracts. These sessions are designed to prepare those enrolled in the Certified Capture Manager (CCM) Program to prepare their businesses for success and to prepare them to become certified capture manager professionals.

    Certifications And Small Business Programs

    1. The History of Small Business Certifications
    2. Why do I need to get certified
    3. What are set-aside contracts
    4. How to use Sole Source contracts to win contracts with no competition
    5. What are the Best Certifications for my business
    6. All Certifications are Not created equal
    7. How to obtain Federal Certifications – 8(a), SDVOSB, HUBZone, ED/WOSB, etc.
    8. Which State Certifications are Ideal – DBE
    9. Should I get certified with Local Cities and Counties
    10. Accessing Commercial Certifications for Supplier Diversity Vendor Opportunities
    11. If I don’t qualify for certification, is my business dead in the waters
    12. Strategies to win contracts without any certifications

    Also, these classes are OPEN to all GCA members, partner members and the public. You're welcome to attend and audit the classes with the CCM students. Join the official CCM program when you're ready to receive all the course material and software.

    Learn more or enroll in the CCM Program: www.capturemanagement.org


    CLASS TIME: Every Tuesday evening from 6pm to 8pm EST/ 3pm to 5pm PST

    LOCATION: Online (Remote access will be emailed to confirmed registrants)


    REGISTER HERE

    COST:

    Members-Free

    Guests/Non-members: $50

    Join GCA: https://www.govassociation.org/join


    CLASS AGENDA

    This is a general agenda guide to the weekly class sessions:

    - 15 minutes of intro, chat, status update, homework review

    - 30 min - 45 min of PowerPoint training on key topics for the week

    - 30 min - 45 min of live training or GovFastTrack training

    - 15 minutes of homework assignments


    We cover a new topic each session. We will guide you through our 12 Steps to Winning Government Contract Methodology.

    1) ASSESSMENT: Do you have resources? finances, credit, hr/strong staff, talents, mobilization capital

    2) STRATEGY: Do you have a strategic plan? short/long term, jv, teaming, mentor protégé, sub, prime

    3) EDUCATION: Do you speak governese? Understand contracting language, regulations, policies, standards, etc

    4) REGISTRATION: How to get registered for opportunities. What certifications will you need, etc.

    5) IMAGE: How's your brand? strong, recognizable, broad, reputation, past performance

    6) MARKETING: Capability statement, biz card, website, marketing collateral, brand that speaks to gov't buyers?

    7) RELATIONSHIP: Do you have the proper types of relationships in the gov't market. Triangle of relationships

    8) OPPORTUNITY: Do you know where to find oppty’s, FBO, bid match, past awards, prospecting, etc?

    9) PROPOSAL: Can you write proposals? Can you learn or hire one? technical experts, estimators

    10) PERFORMANCE: Can you deliver and perform or do you need subs?

    11) COMPLIANCE: Are you DCAA compliant? accounting system, cyber ready, QA program, insurance, bonding?

    12) CLOSURE: Successful completion of project? Proper close out? Paid yet? ACO happy?


    Who Should Attend:

    1. Sales professionals
    2. CEO, Executives and key decision makers of companies
    3. Entrepreneurs and small business owners
    4. Business Development Managers
    5. Consultants looking to grow professionally
    6. Capture managers looking to gain a competitive edge
    7. Contracting professionals and government employees
    8. All members of Government Contractors Association
    9. Primes, subcontractors, & potential teaming partners
    10. New & existing business owners interested in expanding into the government market
    • 31 Jul 2024
    • 11:30 AM - 12:30 PM
    • Podcast
    Register


    Win Government Contracts-Podcast

    Viewer Registration Link: (share with your community) -

    Note: this link changes every week

    https://streamyard.com/watch/2s53T3zsjTWy

    Come learn how to win government contracts with us. Join GovAssociation each week in our live-streaming coaching sessions where we address real-world scenarios about strategies and techniques to win more government contracts. If you want to build wealth in the government market, if you’re looking to get an edge on your competitors, if you’re searching for practical solutions to grow your business, then, join us each week as we dive into the lives of real entrepreneurs.

    When: 31 July 2024

    Time: 11:30am - 12:30pm EST/  8:30am - 9:30am PST

    Location: Podcast

    Registration: https://streamyard.com/watch/2s53T3zsjTWy

    Go on a journey with us as we work in real-time with small business owners. Watch us coach them live and guide them toward their goals of contract riches in the B2G marketplace. We’ll address real problems with real solutions. Learn from what these contractors are going through, avoid the mistakes they’re making, and apply the lessons learned to your own business.

    Best of all, stay until the “Open Door” segment where YOU can ask our experts for advice on your specific needs.

    What you will learn in these live podcasts: (each week, we cover a new topic)

    • How to get "Procurement Ready"
    • How to build wealth through government contracts
    • What are advanced acquisition techniques you can use to scale your business
    • How to start a government contracting business with little or no money

    Plus, so much more

    • 31 Jul 2024
    • 1:00 PM - 2:00 PM
    • Online
    Register


    Capability Statement, Brief, Website-Your Brand In Government Contracting

    REGISTER HERE


    This week’s lab is set up to help you create an image that is attractive to government buyers. Feel free to submit any marketing materials you have for review.

    LAB TOPIC:

    • What is Branding
    • Why do you need government friendly marketing materials?
    • What is different between branding in the government market compared to the commercial market
    • Should you create your own marketing pieces?
    • What information must be in your marketing materials?
    • Government branding materials you need:  Business Cards, Capability Statements, Capability Briefs and Government tab on website


    SUBMIT DOCUMENTS:

    If you want your instructor to review your content during lab, use this link to submit your content:

    https://forms.gle/zai6Qpgb8oTJEsnX8



    CLASS TIME: Wednesday from 1pm to 2pm (EST)/ 10am to 11am (PST)

    LOCATION: Online (Remote access will be emailed to confirmed registrants)


    COST: 

    Members: Free

    Non-members: $50

    Join GCA: https://www.govassociation.org/join


    ABOUT LAB SESSIONS

    Classes are awesome, but Labs are even better. Come join us weekly as we train and prepare you to capture government contracts. These Lab sessions are designed to prepare CCM students with the hands-on support through your government contracting journey.

    Also, these labs sessions are open to all GCA members, partner members and the public. You're welcome to attend the labs with the CCM students. Join the official CCM program when you're ready to receive all the course material and software.

    Learn more or enroll in the CCM Program: www.capturemanagement.org

    LAB SESSIONS:

    I. Branding Labs: Get help with your business infrastructure, branding, business name, capability statement, capability brief, capability website, capability video, business card, etc.

    II. Marketing Labs: Learn about networking, relationship building, creating your Dream 100, email marketing, competitor research, etc.

    III. Proposal Labs: Used to dive deeper into proposal writing, cost estimation, competitor research, go-or-no go decisions, creating a requirement matrix, reviewing your proposals, compliance, etc.

    IV. Open Labs: These labs are set up as open office hours for you to attend to get extra help. It's designed to help you get caught up, ask questions, review homework, AMA: ask-me-anything, or other items you may need support with.

    LAB AGENDA:

    Each Lab will follow this general agenda outlined here:

    • 5 minutes of intro, chat, status update
    • 15 minutes of PPT training on a specific topic for the week
    • 10 minutes of Q&A about the week’s lesson or any other items
    • 25 minutes of reviewing specific students work (students should submit content for review prior to class)
    • 5 minutes of announcements, final comments



    We cover a new topic each session. We will guide you through our 12 Steps to Winning Government Contract Methodology.

    • ASSESSMENT: Do you have resources? finances, credit, hr/strong staff, talents, mobilization capital
    • STRATEGY: Do you have a strategic plan? short/long term, jv, teaming, mentor protégé, sub, prime
    • EDUCATION: Do you speak governese? Understand contracting language, regulations, policies, standards, etc
    • REGISTRATION: How to get registered for opportunities. What certifications will you need, etc.
    • IMAGE: How's your brand? strong, recognizable, broad, reputation, past performance
    • MARKETING: Capability statement, biz card, website, marketing collateral, brand that speaks to gov't buyers?
    • RELATIONSHIP: Do you have the proper types of relationships in the gov't market. Triangle of relationships
    • OPPORTUNITY: Do you know where to find oppty’s, FBO, bid match, past awards, prospecting, etc?
    • PROPOSAL: Can you write proposals? Can you learn or hire one? technical experts, estimators
    • PERFORMANCE: Can you deliver and perform or do you need subs?
    • COMPLIANCE: Are you DCAA compliant? accounting system, cyber ready, QA program, insurance, bonding?
    • CLOSURE: Successful completion of project? Proper close out? Paid yet? ACO happy?


    Who Should Attend:

    • CCM students
    • BD/Sales professionals
    • CEO, Executives and key decision makers of companies
    • Entrepreneurs and small business owners
    • Business Development Managers
    • Consultants looking to grow professionally
    • Capture managers looking to gain a competitive edge
    • Contracting professionals and government employees
    • All members of Government Contractors Association
    • Primes, subcontractors, & potential teaming partners
    • New & existing business owners interested in expanding into the government market


    • 01 Aug 2024
    • 11:00 AM - 12:30 PM
    • Online
    Register

    Spilling The Tea About Government Contracting


    If you own a business that you want to expand from the commercial market to the government market, then this training session is for you. The government is the largest customer in the world and you should be selling your product or service to your country. Find out how you can expand your business by working with Uncle Sam.

    When:  Thursday,  1 August, 2024

    NOTE: Unable to attend this session, we have an encore presentation  August 21st  at 5pm EST/ 2pm PST 


    Time: 11am to 12:30pm EST/8am to 9:30am PST


    Where: Online (Link will be emailed to registrants)


    Cost: Free

    Who Should Attend:

    • Existing business owners interested in expanding in the government market,
    • Any business interested in doing work for the federal/state/local government
    • Entrepreneurs and Businesses interested in learning what successful companies are doing and how they’re doing it

    What You Will Learn:

    • Find out how BIG the government market is
    • Learn how you can expand your business to government buyers
    • Find out what your competitors are doing and how you can do the same
    • Learn one of the best secrets to winning government contracts
    • How the procurement cycle works
    • What are the 6 types of relationships which you must have
    • Learn about set-aside contract opportunities for small businesses
    • What are certifications and how to qualify for them
    • How teaming with another company can accelerate your win cycle
    • Find out how to qualify for government contracts
    • Plus… much more


    • 01 Aug 2024
    • 6:00 PM
    • 02 Aug 2024
    • 9:00 PM
    • Online
    Register


    Learn Essential Tools And Techniques To Advance Your Business In

    Government Contracting--2 Day Boot Camp (online)

    REGISTER HERE

    WHAT IS THE GOVERNMENT CONTRACTING BOOT CAMP?

    Imagine learning 3 years of government contracting knowledge in 2 Days. This immersive BOOT CAMP on government contracting prepares your company to ramp up for government opportunities. You will walk away with a full understanding of the federal market and a strategic plan to expand your business into the government space. Accelerate your growth by enrolling in this boot camp.

    Boot Camp Day 1 - Preparation and Promotion

    Boot Camp Day 2 - Proposal and Performance



    Here's what you'll learn in the Government Contracting Boot Camp:

    - Guide to help you obtain Certifications: 

    8a, HUBzone, WOSB, SDVOSB, MBE, WBE, DBE, AABE, SWUC, CFCP, etc.

    - How to build relationships with agency buyers/teaming partners

    - Discover the 5-P's to winning government contracts

    - Learn the 12 Steps in contracting success

    - Strategy to register for government work

    - Find funding options for your business

    - Develop a gov’t contracting strategy

    - Build your contracting infrastructure

    - Marketing to government buyers

    - Find contracting opportunities

    - Proposal writing strategies

    CLASS TIME:

    August 1st: 6pm to 9pm EST / 3pm to 6pm PST

    August 2nd: 6pm to 9pm EST / 3pm to 6pm PST

    LOCATION: Online (Remote access will be emailed to confirmed registrants)

    Cost:

    GCA members $499

    Guests/Non-members $999

    Join the Government Contractors Association

    https://www.govassociation.org/join

    REGISTER HERE

    LEARN THIS SUCCESS PROCESS

    12 Step Methodology (A.S.E.R.I.M.R.O.P.P.C.C.)

    1) ASSESSMENT: Do you have resources? finances, credit, hr/strong staff, talents, mobilization capital

    2) STRATEGY: Do you have a strategic plan? short/long term, JV, teaming, mentor protégé, sub, prime

    3) EDUCATION: Do you speak governese? Understand contracting language, regulations, policies, standards, etc

    4) REGISTRATION: How to get registered for opportunities. What certifications will you need, etc.

    5) IMAGE: How's your brand? strong, recognizable, broad, reputation, past performance

    6) MARKETING: Capability statement, biz card, website, marketing collateral, brand that speaks to gov't buyers?

    7) RELATIONSHIP: Do you have the proper types of relationships in the gov't market. Triangle of relationships

    8) OPPORTUNITY: Do you know where to find opptys, fbo, bid match, id opps, prospecting, etc?

    9) PROPOSAL: Can you write proposals? Can you learn or hire one? technical experts, estimators

    10) PERFORMANCE: Can you deliver and perform or do you need subs?

    11) COMPLIANCE: Are you DCAA compliant? Accounting system, trained personnel, QA program, insurance, bonding?

    12) CLOSURE: Successful completion of project? Proper close out? Paid yet? ACO happy?


    Who Should Attend:

    - Sales professionals
    - CEO, Executives and key decision makers of companies
    - Entrepreneurs and small business owners
    - Business Development Managers
    - Consultants looking to grow professionally
    - Capture managers looking to gain a competitive edge
    - Contracting professionals and government employees
    - All members of Government Contractors Association
    - Primes, subcontractors, & potential teaming partners

    - New & existing business owners interested in expanding into the government market

      • 06 Aug 2024
      • 6:00 PM - 8:00 PM
      • Online
      Register


      What Government Agencies Do You Register With And

      Where To Find Them In Government Contracting

      REGISTER HERE


      Come join us weekly as we train and prepare you to capture government contracts. These sessions are designed to prepare those enrolled in the Certified Capture Manager (CCM) Program to prepare their businesses for success and to prepare them to become certified capture manager professionals.

      CLASS TIME: Every Tuesday evening from 6pm to 8pm EST/3pm to 5pm PST

      LOCATION: Online (Remote access will be emailed to confirmed registrants)

      REGISTER HERE

      COST:

      Members-Free

      Guests/Non-members: $50

      Join GCA: https://www.govassociation.org/join


      Registration: What Government Agencies Do You Register With And Where To Find Them

      1. There are over 85,000 gov’t agencies, who do I register with
      2. Registration Mistakes to Avoid
      3. 70% of Companies are Improperly Registered
      4. What is Federal Vendor Registration in Sam.gov / DSBS.SBA.gov / Subnet
      5. What is State Vendor Registration
      6. What is Local Vendor Registration
      7. Commercial Registration with Prime and Large Contractors
      8. How to register with large prime contractors
      9. Do I need to register for Disaster Response Opportunities

      Reviewing Your Preparation Phase

      1) ASSESSMENT:

      • Do you have resources?
      • Are your finances in place?
      • Do you have a line of credit / mobilization capital?
      • Have you implemented your HR infrastructure?

      2) STRATEGY:

      • Do you have a strategic plan?
      • What’s your short/long term plans?
      • Do you plan to set a JV, teaming, mentor protégé, sub, prime strategy?

      3) EDUCATION:

      • Do you speak governese?
      • Understand contracting language, regulations, policies, standards, etc

      4) REGISTRATION:

      • How to get registered for opportunities.
      • What certifications will you need, etc.

      Also, these classes are OPEN to all GCA members, partner members and the public. You're welcome to attend and audit the classes with the CCM students. Join the official CCM program when you're ready to receive all the course material and software.

      Learn more or enroll in the CCM Program: www.capturemanagement.org


      CLASS AGENDA: (2 hours)

      This is a general agenda guide to the weekly class sessions:

      • 15 minutes of intro, chat, status update, homework review
      • 30 min - 45 min of PowerPoint training on key topics for the week
      • 30 min - 45 min of live training or GovFastTrack training
      • 15 minutes of homework assignments


      We cover a new topic each session. We will guide you through our 12 Steps to Winning Government Contract Methodology.

      1) ASSESSMENT: Do you have resources? finances, credit, hr/strong staff, talents, mobilization capital

      2) STRATEGY: Do you have a strategic plan? short/long term, jv, teaming, mentor protégé, sub, prime

      3) EDUCATION: Do you speak governese? Understand contracting language, regulations, policies, standards, etc

      4) REGISTRATION: How to get registered for opportunities. What certifications will you need, etc.

      5) IMAGE: How's your brand? strong, recognizable, broad, reputation, past performance

      6) MARKETING: Capability statement, biz card, website, marketing collateral, brand that speaks to gov't buyers?

      7) RELATIONSHIP: Do you have the proper types of relationships in the gov't market. Triangle of relationships

      8) OPPORTUNITY: Do you know where to find oppty’s, FBO, bid match, past awards, prospecting, etc?

      9) PROPOSAL: Can you write proposals? Can you learn or hire one? technical experts, estimators

      10) PERFORMANCE: Can you deliver and perform or do you need subs?

      11) COMPLIANCE: Are you DCAA compliant? accounting system, cyber ready, QA program, insurance, bonding?

      12) CLOSURE: Successful completion of project? Proper close out? Paid yet? ACO happy?


      Who Should Attend:

      1. Sales professionals
      2. CEO, Executives and key decision makers of companies
      3. Entrepreneurs and small business owners
      4. Business Development Managers
      5. Consultants looking to grow professionally
      6. Capture managers looking to gain a competitive edge
      7. Contracting professionals and government employees
      8. All members of Government Contractors Association
      9. Primes, subcontractors, & potential teaming partners
      10. New & existing business owners interested in expanding into the government market


      • 07 Aug 2024
      • 11:30 AM - 12:30 PM
      • Podcast
      Register


      Win Government Contracts-Podcast

      Viewer Registration Link: (share with your community) -

      Note: this link changes every week

      https://streamyard.com/watch/3UW6ith7US5X

      Come learn how to win government contracts with us. Join GovAssociation each week in our live-streaming coaching sessions where we address real-world scenarios about strategies and techniques to win more government contracts. If you want to build wealth in the government market, if you’re looking to get an edge on your competitors, if you’re searching for practical solutions to grow your business, then, join us each week as we dive into the lives of real entrepreneurs.

      When: 07 August 2024

      Time: 11:30am - 12:30pm EST/  8:30am - 9:30am PST

      Location: Podcast

      Registration:  https://streamyard.com/watch/3UW6ith7US5X

      Go on a journey with us as we work in real-time with small business owners. Watch us coach them live and guide them toward their goals of contract riches in the B2G marketplace. We’ll address real problems with real solutions. Learn from what these contractors are going through, avoid the mistakes they’re making, and apply the lessons learned to your own business.

      Best of all, stay until the “Open Door” segment where YOU can ask our experts for advice on your specific needs.

      What you will learn in these live podcasts: (each week, we cover a new topic)

      • How to get "Procurement Ready"
      • How to build wealth through government contracts
      • What are advanced acquisition techniques you can use to scale your business
      • How to start a government contracting business with little or no money

      Plus, so much more

      • 07 Aug 2024
      • 1:00 PM - 2:00 PM
      • Online
      Register


      Pricing, Cost Estimates, Research Competitors-To Make Your

      Proposals Stand Out In Government Contracting


      REGISTER HERE

      This week’s lab is set up to help you understand the pricing component of the proposal process. We’ll review some pricing templates and benchmarks after your competitors’ pricing. This is part one of a two-part proposal lab series.

      LAB TOPIC:

      • Benchmarking after your competitors' prices
      • Pricing strategies to help you win
      • Developing your cost estimation
      • Blended rate techniques
      • Reviewing your company’s pricing competitiveness

      SUBMIT DOCUMENTS:

      If you want your instructor to review your content during lab, use this link to submit your content: https://forms.gle/zai6Qpgb8oTJEsnX8


      CLASS TIME: Wednesday from 1pm to 2pm EST/ 10am to 11am PST

      LOCATION: Online (Remote access will be emailed to confirmed registrants)


      REGISTER HERE

      COST:

      Members-Free

      Guests/Non-members: $50

      Join GCA: https://www.govassociation.org/join



      ABOUT LAB SESSIONS

      Classes are awesome, but Labs are even better. Come join us weekly as we train and prepare you to capture government contracts. These Lab sessions are designed to prepare CCM students with the hands-on support through your government contracting journey.

      Also, these labs sessions are open to all GCA members, partner members and the public. You're welcome to attend the labs with the CCM students. Join the official CCM program when you're ready to receive all the course material and software.

      Learn more or enroll in the CCM Program: www.capturemanagement.org


      LAB SESSIONS:

      I. Branding Labs: Get help with your business infrastructure, branding, business name, capability statement, capability brief, capability website, capability video, business card, etc.

      II. Marketing Labs: Learn about networking, relationship building, creating your Dream 100, email marketing, competitor research, etc.

      III. Proposal Labs: Used to dive deeper into proposal writing, cost estimation, competitor research, go-or-no go decisions, creating a requirement matrix, reviewing your proposals, compliance, etc.

      IV. Open Labs: These labs are set up as open office hours for you to attend to get extra help. It's designed to help you get caught up, ask questions, review homework, AMA: ask-me-anything, or other items you may need support with.


      LABS AGENDA:

      Each Lab will follow this general agenda outlined here:

      - 5 minutes of intro, chat, status update

      - 15 minutes of PPT training on a specific topic for the week

      - 10 minutes of Q&A about the week’s lesson or any other items

      - 25 minutes of reviewing specific students work (students should submit content for review prior to class)

      - 5 minutes of announcements, final comments

      - Submit content for review prior to class: link: https://forms.gle/zai6Qpgb8oTJEsnX8


      We cover a new topic each session. We will guide you through our 12 Steps to Winning Government Contract Methodology.

      1) ASSESSMENT: Do you have resources? finances, credit, hr/strong staff, talents, mobilization capital

      2) STRATEGY: Do you have a strategic plan? short/long term, jv, teaming, mentor protégé, sub, prime

      3) EDUCATION: Do you speak governese? Understand contracting language, regulations, policies, standards, etc

      4) REGISTRATION: How to get registered for opportunities. What certifications will you need, etc.

      5) IMAGE: How's your brand? strong, recognizable, broad, reputation, past performance

      6) MARKETING: Capability statement, biz card, website, marketing collateral, brand that speaks to gov't buyers?

      7) RELATIONSHIP: Do you have the proper types of relationships in the gov't market. Triangle of relationships

      8) OPPORTUNITY: Do you know where to find oppty’s, FBO, bid match, past awards, prospecting, etc?

      9) PROPOSAL: Can you write proposals? Can you learn or hire one? technical experts, estimators

      10) PERFORMANCE: Can you deliver and perform or do you need subs?

      11) COMPLIANCE: Are you DCAA compliant? accounting system, cyber ready, QA program, insurance, bonding?

      12) CLOSURE: Successful completion of project? Proper close out? Paid yet? ACO happy?


      Who Should Attend:

      • CCM students
      • BD/Sales professionals
      • CEO, Executives and key decision makers of companies
      • Entrepreneurs and small business owners
      • Business Development Managers
      • Consultants looking to grow professionally
      • Capture managers looking to gain a competitive edge
      • Contracting professionals and government employees
      • All members of Government Contractors Association
      • Primes, subcontractors, & potential teaming partners
      • New & existing business owners interested in expanding into the government market


      • 13 Aug 2024
      • 6:00 PM - 8:00 PM
      • Online
      Register


      How To Promote Your Business In The Government Market

      (Image And Marketing)

      REGISTER HERE

      Come join us weekly as we train and prepare you to capture government contracts. These sessions are designed to prepare those enrolled in the Certified Capture Manager (CCM) Program to prepare their businesses for success and to prepare them to become certified capture manager professionals.

      CLASS TIME: Every Tuesday evening from 6pm to 8pm EST/ 3pm to 5pm PST

      LOCATION: Online (Remote access will be emailed to confirmed registrants)

      REGISTER HERE

      Cost:

      Members: Free

      Guests/Non-members: $50

      Join GCA: https://www.govassociation.org/join


      How to Promote Your Business in the Government Market

      Image – Creating a Brand That Speaks to Government Buyers

      -Creating a professional image that attracts buyers and teaming partners

      -What marketing tools to use as a Government Contractor

      -Why I need Capability Statements

      -What is a Capability Brief (Power Point Presentation)

      -Why creating a Capability Video may be the most powerful marketing tool

      -Building or revamping your website to be government friendly (Capability Page)

      -Creating a Business Card that is a “mini capability statement”

      Marketing – Designing a Marketing Plan and Building Your Dream 100

      -How marketing in the government is different

      -Email Strategies that help you to win contracts

      -What do I say to a contracting officer

      -How do I market to a large prime contractor

      -What are the best networking events as a government contractor

      -How to build my DREAM 100 List

      -Identify Top 10 Federal Agencies & Award Amount by NAICS

      -Training on how to use www.USASpending.gov

      Also, these classes are OPEN to all GCA members, partner members and the public. You're welcome to attend and audit the classes with the CCM students. Join the official CCM program when you're ready to receive all the course material and software.

      Learn more or enroll in the CCM Program: www.capturemanagement.org


      CLASS AGENDA: (2 hours)

      This is a general agenda guide to the weekly class sessions:

      - 15 minutes of intro, chat, status update, homework review

      - 30 min - 45 min of PowerPoint training on key topics for the week

      - 30 min - 45 min of live training or GovFastTrack training

      - 15 minutes of homework assignments

      We cover a new topic each session. We will guide you through our 12 Steps to Winning Government Contract Methodology.

      1) ASSESSMENT: Do you have resources? finances, credit, hr/strong staff, talents, mobilization capital

      2) STRATEGY: Do you have a strategic plan? short/long term, jv, teaming, mentor protégé, sub, prime

      3) EDUCATION: Do you speak governese? Understand contracting language, regulations, policies, standards, etc

      4) REGISTRATION: How to get registered for opportunities. What certifications will you need, etc.

      5) IMAGE: How's your brand? strong, recognizable, broad, reputation, past performance

      6) MARKETING: Capability statement, biz card, website, marketing collateral, brand that speaks to gov't buyers?

      7) RELATIONSHIP: Do you have the proper types of relationships in the gov't market. Triangle of relationships

      8) OPPORTUNITY: Do you know where to find oppty’s, FBO, bid match, past awards, prospecting, etc?

      9) PROPOSAL: Can you write proposals? Can you learn or hire one? technical experts, estimators

      10) PERFORMANCE: Can you deliver and perform or do you need subs?

      11) COMPLIANCE: Are you DCAA compliant? accounting system, cyber ready, QA program, insurance, bonding?

      12) CLOSURE: Successful completion of project? Proper close out? Paid yet? ACO happy?

      Who Should Attend:

      • Sales professionals
      • CEO, Executives and key decision makers of companies
      • Entrepreneurs and small business owners
      • Business Development Managers
      • Consultants looking to grow professionally
      • Capture managers looking to gain a competitive edge
      • Contracting professionals and government employees
      • All members of Government Contractors Association
      • Primes, subcontractors, & potential teaming partners
      • New & existing business owners interested in expanding into the government market


      • 14 Aug 2024
      • 1:00 PM - 2:00 PM
      • Online
      Register


      Proposal Writing And Requirement Matrix-To Make Your Proposal Stand Out In Government Contracting

      REGISTER HERE

      This week’s lab is set up to help you dive deeper into the proposal process. We’ll review some key proposal techniques and break down a winning proposal. This is part two of a two-part proposal lab series.

      LAB TOPIC:

      • Go or no-go decision process
      • Establishing your past performance, even if you’re a new company
      • 5 types of agreements every contractor must have
      • Using Unsolicited Proposals to win unpublished opportunities
      • Breaking down a $20 billion dollar winning proposal
      • Reviewing verbiage to use for sole source opportunities
      • Reviewing your company’s proposals

      SUBMIT DOCUMENTS:

      If you want your instructor to review your content during lab, use this link to submit your content: https://forms.gle/zai6Qpgb8oTJEsnX8

      CLASS TIME: Wednesday, 1pm to 2pm EST/ 10am-11am PST

      LOCATION: Online (Remote access will be emailed to confirmed registrants)

      REGISTER HERE

      COST:

      Members-Free

      Guests/Non-members-$50

      Join GCA: https://www.govassociation.org/join



      LAB SESSIONS:

      • Branding Labs: Get help with your business infrastructure, branding, business name, capability statement, capability brief, capability website, capability video, business card, etc.
      • Marketing Labs: Learn about networking, relationship building, creating your Dream 100, email marketing, competitor research, etc.
      • Proposal Labs: Used to dive deeper into proposal writing, cost estimation, competitor research, go-or-no go decisions, creating a requirement matrix, reviewing your proposals, compliance, etc.
      • Open Labs: These labs are set up as open office hours for you to attend to get extra help. It's designed to help you get caught up, ask questions, review homework, AMA: ask-me-anything, or other items you may need support with.


      LABS AGENDA:

      • Each Lab will follow this general agenda outlined here:
      • 5 minutes of intro, chat, status update
      • 15 minutes of PPT training on a specific topic for the week
      • 10 minutes of Q&A about the week’s lesson or any other items
      • 25 minutes of reviewing specific students work (students should submit content for review prior to class)
      • 5 minutes of announcements, final comments
      • Submit content for review prior to class: link:https://forms.gle/zai6Qpgb8oTJEsnX8 


      We cover a new topic each session. We will guide you through our 12 Steps to Winning Government Contract Methodology.

      1) ASSESSMENT: Do you have resources? finances, credit, hr/strong staff, talents, mobilization capital

      2) STRATEGY: Do you have a strategic plan? short/long term, jv, teaming, mentor protégé, sub, prime

      3) EDUCATION: Do you speak governese? Understand contracting language, regulations, policies, standards, etc

      4) REGISTRATION: How to get registered for opportunities. What certifications will you need, etc.

      5) IMAGE: How's your brand? strong, recognizable, broad, reputation, past performance

      6) MARKETING: Capability statement, biz card, website, marketing collateral, brand that speaks to gov't buyers?

      7) RELATIONSHIP: Do you have the proper types of relationships in the gov't market. Triangle of relationships

      8) OPPORTUNITY: Do you know where to find oppty’s, FBO, bid match, past awards, prospecting, etc?

      9) PROPOSAL: Can you write proposals? Can you learn or hire one? technical experts, estimators

      10) PERFORMANCE: Can you deliver and perform or do you need subs?

      11) COMPLIANCE: Are you DCAA compliant? accounting system, cyber ready, QA program, insurance, bonding?

      12) CLOSURE: Successful completion of project? Proper close out? Paid yet? ACO happy?


      Who Should Attend:

      • CCM students
      • BD/Sales professionals
      • CEO, Executives and key decision makers of companies
      • Entrepreneurs and small business owners
      • Business Development Managers
      • Consultants looking to grow professionally
      • Capture managers looking to gain a competitive edge
      • Contracting professionals and government employees
      • All members of Government Contractors Association
      • Primes, subcontractors, & potential teaming partners
      • New & existing business owners interested in expanding into the government market
      • 15 Aug 2024
      • 6:00 PM - 7:30 PM
      • Online
      Register


      CAPTURE MANAGEMENT: The Art Of Capturing Government Contracts

      And Certified Capture Manager Graduation


      REGISTER HERE

      There is beauty and symmetry in all things. Even in what appears to be a confusing government contracting world, there is an art form to how things look and how things are done. Did you know that winning government contracts is like a sculptor crafting his artistic skills and meticulously shaping the end figurine from the vision pre-defined in his mind? If you have felt that capturing government contracts have been elusive or that the federal market is a chaotic and mysterious world, then you should attend this event.

      In this class, you’ll learn how business development in the government market is different from the commercial market. Why it is an art form and not an exact science. You’ll discover some key tips on how best to build winning relationships and some pitfalls to avoid. You’ll learn about capture management and why the sales cycle in the government market requires a different sales strategy.

      Come join us for this upcoming class on Capture Management: The Art of Capturing Government Contracts and Certified Capture Manager graduation


      Where:                Online  (link will be provided after registration)

      When:                Thursday, 15 August , 2024

      Time:                   6:00pm – 7:30pm (EST) and 3:00pm-4:30pm (PST)

      Cost:                    FREE

      REGISTER HERE


      Here’s a sneak peek of what you’ll learn:

      1. How winning government contract is like developing your artistic skills
      2. Why your current sales methodologies will fail you in the government market
      3. What is the difference between Business Development and Capture Management
      4. How to develop a winning capture management process
      5. The 12 Proven Steps that every capture manager must know
      6. Discover the 6 key relationships that can unlock unlimited contracting opportunities
      7. Lessons from an alley kitten purring to get milk and how you can purr to get micro contracts
      8. In Retail, it is about location, location, location and why in the government sector it is about relationship, relationship, relationship
      9. How to sell your product or service to government agencies using relationships
      10. Find out how cultural differences requires a new marketing paradigm
      11. How to get yourself or your BD person certified as a capture manager
      12. What are the benefits of being a Certified Capture Manager

      Plus, much more…

      Bonus Session:

      During this class, we will be graduating our latest students from the Certified Capture Manager Program.

      If you’re a graduating students, feel free to invite your friends to attend with you.

      1.        How to use your CCM designation to help you win more contracts
      2.         How to become a CCM professional business coach or consultant
      3.        Where to find companies hiring Capture Managers
      4.        Using LinkedIn to network for opportunities
      5.        How to join GCA’s CCM Business Coaching Program


      Who Should Attend:

      1. Sales professionals
      2. Graduates of CCM program
      3. CEO, Executives and key decision makers of large companies
      4. Entrepreneurs and small business owners
      5. Business Development Managers
      6. Consultants looking to grow professionally
      7. Capture managers looking to gain a competitive edge
      8. Contracting professionals and government employees
      9. All members of Government Contractors Association
      10. Primes, subcontractors, & potential teaming partners
      11. New & existing business owners interested in expanding into the government market
      • 05 Sep 2024
      • 6:00 PM - 8:00 PM
      • Online
      Register



      What Is A Capture Manager And Its Vital Role In Government Contracting

      (Class 1 Certified Capture Manager Training)


      Official Enrollment: www.CaptureManagement.org


      TO ATTEND CLASS ONE: 

      REGISTER HERE


      Come join us weekly as we train and prepare you to capture government contracts.

      These sessions are designed to prepare those enrolled in the Certified Capture Manager (CCM) Program to pass the CCM Exam and to become certified professionals.

      Also, these classes are open to all GCA members, partner members and the public. You're welcome to attend and audit the classes with the CCM students.

      Join the official CCM program when you're ready to receive all the course material and software.

      Learn more or enroll in the CCM Program: https://www.capturemanagement.org

      When:      Thursday, 5 September, 2024

      Where:    Online (Remote access will be emailed to confirmed registrants)

      Time:       6pm-8pm EST/ 3pm-5pm PST


      TO ATTEND CLASS ONE: 

      REGISTER HERE

      Cost:

      • CCM students-all access
      • GCA members can attend class-all access (This is not official enrollment into the FULL CCM course. To officially enroll  http://www.CaptureManagement.org)
      • Guests/Non-Members: $50.00 per class (This is not official enrollment into the FULL CCM course. To officially enroll http://www.CaptureManagement.org )

      Financing to enroll in the full course:

      https://flexxbuy.com/government-contractors-association/


      Not yet a member, Join Here: https://www.govassociation.org/join


      CLASS ONE:

      Discover the 5-P’s Success Formula and 12 Step Methodology

      1. What is Capture Management
      2. Why your current commercial sales model will fail you in the government market
      3. What is the difference between Business Development and Capture Management
      4. How to develop a winning capture management process
      5. What is the Certified Capture Manager (CCM) Program
      6. Learn how to speak Governese, the language of public procurement
      7. Discover the 5 P's Success Formula: P+P+P+P = P
      8. Learn the 12 Step Methodology to unlocking government contracts
      9. What are the best government contracting tools, software and resources to use
      10. How to get you or your BD or sales person certified as a capture manager
      11. What are the benefits of being a Certified Capture Manager
      12. How to enroll in the CCM Program


      WHAT IS CAPTURE MANAGEMENT?

      Capture management is the process of creating a plan, managing a team of professionals, and executing winning strategies to capture opportunities with long sales cycles. This is often associated with government contracting or large enterprise sales.

      WHAT IS A CAPTURE MANAGER?

      The role of the Capture Manager is to lead the sales and capture management plans of the company to grow revenue, capture new clients, and close deals in the government sector. The capture manager creates a capture plan, sources out the opportunities, qualifies the opportunities, evaluates the likelihood of success, develops a winning strategy, supports the marketing team, engages key teaming partners, fosters winning relationships, facilitates the proposal strategy, guides the development of the pricing strategy, closes the deal, and turns the win to the fulfillment team to perform on the contract.

      What is the CCM™ Certification?

      The Certified Capture Manager (CCM™) Program is a professional designation assigned to individuals who have successfully completed a rigorous training curriculum, have certain years of experience and can proficiently pass the CMBOK exam.


      We cover a new topic each session. We will guide you through our 12 Steps to Winning Government Contract Methodology.

      1) ASSESSMENT: Do you have resources? finances, credit, hr/strong staff, talents, mobilization capital

      2) STRATEGY: Do you have a strategic plan? short/long term, jv, teaming, mentor protégé, sub, prime

      3) EDUCATION: Do you speak governese? Understand contracting language, regulations, policies, standards, etc

      4) REGISTRATION: How to get registered for opportunities. What certifications will you need, etc.

      5) IMAGE: How's your brand? strong, recognizable, broad, reputation, past performance

      6) MARKETING: Capability statement, biz card, website, marketing collateral, brand that speaks to gov't buyers?

      7) RELATIONSHIP: Do you have the proper types of relationships in the gov't market. Triangle of relationships

      8) OPPORTUNITY: Do you know where to find oppty’s, FBO, bid match, past awards, prospecting, etc?

      9) PROPOSAL: Can you write proposals? Can you learn or hire one? technical experts, estimators

      10) PERFORMANCE: Can you deliver and perform or do you need subs?

      11) COMPLIANCE: Are you DCAA compliant? accounting system, cyber ready, QA program, insurance, bonding?

      12) CLOSURE: Successful completion of project? Proper close out? Paid yet? ACO happy?


      Who Should Attend:

      1. Sales professionals
      2. CEO, Executives and key decision makers of companies
      3. Entrepreneurs and small business owners
      4. Business Development Managers
      5. Consultants looking to grow professionally
      6. Capture managers looking to gain a competitive edge
      7. Contracting professionals and government employees
      8. All members of Government Contractors Association
      9. Primes, subcontractors, & potential teaming partners
      10. New & existing business owners interested in expanding into the government market



      • 23 Sep 2024
      • 6:00 PM
      • 24 Sep 2024
      • 9:00 PM
      • Online
      Register


      Learn Essential Tools And Techniques To Advance Your Business In

      Government Contracting--2 Day Boot Camp (online)

      REGISTER HERE

      WHAT IS THE GOVERNMENT CONTRACTING BOOT CAMP?

      Imagine learning 3 years of government contracting knowledge in 2 Days. This immersive BOOT CAMP on government contracting prepares your company to ramp up for government opportunities. You will walk away with a full understanding of the federal market and a strategic plan to expand your business into the government space. Accelerate your growth by enrolling in this boot camp.

      Boot Camp Day 1 - Preparation and Promotion

      Boot Camp Day 2 - Proposal and Performance



      Here's what you'll learn in the Government Contracting Boot Camp:

      - Guide to help you obtain Certifications: 

      8a, HUBzone, WOSB, SDVOSB, MBE, WBE, DBE, AABE, SWUC, CFCP, etc.

      - How to build relationships with agency buyers/teaming partners

      - Discover the 5-P's to winning government contracts

      - Learn the 12 Steps in contracting success

      - Strategy to register for government work

      - Find funding options for your business

      - Develop a gov’t contracting strategy

      - Build your contracting infrastructure

      - Marketing to government buyers

      - Find contracting opportunities

      - Proposal writing strategies

      CLASS TIME:

      September 23rd: 6pm to 9pm EST / 3pm to 6pm PST

      September 24th: 6pm to 9pm EST / 3pm to 6pm PST

      LOCATION: Online (Remote access will be emailed to confirmed registrants)

      Cost:

      GCA members $499

      Guests/Non-members $999

      Join the Government Contractors Association

      https://www.govassociation.org/join

      REGISTER HERE

      LEARN THIS SUCCESS PROCESS

      12 Step Methodology (A.S.E.R.I.M.R.O.P.P.C.C.)

      1) ASSESSMENT: Do you have resources? finances, credit, hr/strong staff, talents, mobilization capital

      2) STRATEGY: Do you have a strategic plan? short/long term, JV, teaming, mentor protégé, sub, prime

      3) EDUCATION: Do you speak governese? Understand contracting language, regulations, policies, standards, etc

      4) REGISTRATION: How to get registered for opportunities. What certifications will you need, etc.

      5) IMAGE: How's your brand? strong, recognizable, broad, reputation, past performance

      6) MARKETING: Capability statement, biz card, website, marketing collateral, brand that speaks to gov't buyers?

      7) RELATIONSHIP: Do you have the proper types of relationships in the gov't market. Triangle of relationships

      8) OPPORTUNITY: Do you know where to find opptys, fbo, bid match, id opps, prospecting, etc?

      9) PROPOSAL: Can you write proposals? Can you learn or hire one? technical experts, estimators

      10) PERFORMANCE: Can you deliver and perform or do you need subs?

      11) COMPLIANCE: Are you DCAA compliant? Accounting system, trained personnel, QA program, insurance, bonding?

      12) CLOSURE: Successful completion of project? Proper close out? Paid yet? ACO happy?


      Who Should Attend:

      - Sales professionals
      - CEO, Executives and key decision makers of companies
      - Entrepreneurs and small business owners
      - Business Development Managers
      - Consultants looking to grow professionally
      - Capture managers looking to gain a competitive edge
      - Contracting professionals and government employees
      - All members of Government Contractors Association
      - Primes, subcontractors, & potential teaming partners

      - New & existing business owners interested in expanding into the government market


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